I am a creative consultant based in London with experience building culturally impactful brands through imaginative storytelling. From 2017 to 2023, I served as Head of Editorial and Brand at The Modern House and Inigo. Under my leadership, the brand was celebrated as a ‘cultural touchstone’ (Elle Deco) and praised for its content, described as ‘a source of fascination, inspiration and fantasy’ (The Guardian). My comprehensive strategy drove a sixfold increase in digital readership over five years, launched two successful YouTube channels with over 13 million views, diversified revenue streams through advertising and partnerships, and led the creation of an internationally distributed magazine.
I now help clients from across the design industry with services that include brand and creative direction, editorial strategy, copywriting and verbal identity development. My editorial work includes interior and home commissions for publications such as The FT and House & Garden.
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